Innovation in marketing strategies is not new. As a marketer, you might want to keep the strategies practical and actionable. Digital marketing innovation is the latest buzzword nowadays and the leading companies are adopting the latest marketing techniques as trends across the businesses every year. Here’s how digital marketing is transforming in 2020.

AI & Programmatic Advertising

Programmatic advertising implies utilizing AI to computerize ad purchasing so you can easily target the potential business customer. This is the transformation which is substantially more productive and quick and also implies a high conversion rate at the reduced cost.

As per the industry experts, programmatic advertising is simply transforming the face of digital marketing and as per sources, almost 80-90% of digital ads will become programmatic by the end of 2020.

Personalization

In the case, if you want to emerge out in the market in 2020, then you have to customize your marketing into a more personalized manner. It implies customized content, items, emails and many more.

With the accessibility of information like the customer purchase history, the customer behavior and the links which the customer have clicked and more. It all allows customizing as well as personalize the marketing as per the customer requirement.

Other than this, 96% of advertisers trust that personalization helps in building strong customer connections.

Video marketing

Video marketing in the year 2020 and the upcoming years is a non-negotiable trend. If you have still not used this mode as a way of marketing, you should do it at the earliest.

The numbers below further demonstrate the significance of incorporating video marketing in digital marketing in 2020 such as:

• More than 70% of organizations state that video marketing helps in increasing their conversation rate.
• More than 50% of consumers have claimed that video marketing helps them to decide on buying online products.

You can make a video post or begin a live broadcast on Facebook, Instagram or LinkedIn platforms.

Live video is picking up prominence, with an extensive number of organizations utilizing it for introducing the products and more.

Voice Search

The voice virtual assistance offers by Apple, Google, and Amazon which is popularly named as Siri, Alexa and Google are also the advanced technology which is transforming the structure of digital marketing in 2020.

The expanding utilization of voice search has made it imperative for organizations to reconsider their strategies related to digital marketing in 2020. Some facts also specify the transformation such as:

• It is expected that more than 50% of searches will become voice searches by the end of 2020.
• More than 20% of mobile Google searches are found to be voice searches
• More than 25% of all the Bing searches are also found to be the voice searches.

Chatbots

Chatbots will keep on being an essential piece of digital marketing in 2020. This AI-based innovation utilizes instant texting or messaging to chat in real time, either day or night, with your business customers or the site leads.

With around 1.4 billion individuals collaborating with chatbots, 80% of organizations are as of now utilizing or plan to utilize chatbots by 2020.  

Local Social media influencers

Due to the increase in internet access in tier II & III cities, new video-based social media apps like tiktok and other short video content marketing apps has helped create many local influencers who are very actively engaged in these channels and are gaining popularity. Thus for brands, they will be able to reach their target audience in these markets through these new budding influencers. These influencers can create brand awareness and endorse products which can instill a sense of credibility among the people.

Also, it is equally important to customize the marketing content which appeals to a higher number of tier II & III customers.

Thus, more than 30% of the rural population are influenced through such marketing technique and it is expected to increase by 2020 also.

Square and horizontal videos

Square videos have been taking up 78% more space in a mobile’s newsfeed than a landscape video. That is a lot of space and thus they perform better on social media. This makes it more successful on social media.  The square videos outperformed the landscape videos in terms of views, likes, comments and shares and also completion ratio.

2020 is the year which will bring a lot of measurable results to the digital marketing field. It will offer enhanced customer experience with the AI-powered technologies, personalized marketing and more.

Thus, for improving your digital marketing results you have to transform your digital marketing strategies with these latest trends of 2020. It will help in providing more conversion rate to the businesses with the reduced cost of marketing.

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