Digital marketing is the new-age marketing using all types of digital technologies. As per a TOI article, there will be 20L jobs created in the digital marketing space and currently, the market lacks well skilled digital marketing individuals. Thus, all aspirants are looking out for ways to start a career in digital marketing due to its continuous growth rate. Most of the people are still confused about “how to start or make a career in digital marketing.
How to be Job-Ready in Digital Marketing?
Due to the intensive training required and rapidly changing paradigm, companies do not want to invest heavily in training and building digital marketing team. Instead, they are looking for candidates who have hands-on experience with digital marketing skills and are job-ready from the day they join.
Digital Marketing is a career opportunity which can make you relevant for various job profiles – be it SEO to SEM to SMO to an overall Digital Marketer.
Here, we have curated a list of elements which can help in building a successful career in the field of digital marketing:
Get a Hands-on Experience
As companies are looking for job-ready individuals, it is very essential for the latter to learn the various skills in digital marketing from a practical hands-on expert. Have a theoretical knowledge of the concepts do not help them get a job. They need to get their hands dirty by doing SEO of Live websites starting from on-page to off-page and getting them ranked. They need to understand the nitty-gritty of how to rank a website on the 1st page of Google. They need to know how to bring a brand on Page 1 using Search Engine Marketing. They need to know how to create awareness of the brand on social media and how to reach out to more audience using social media Ads like Facebook Ads. They need to know how to create a Digital Marketing strategy and implement it. How to budget their spend and how to align all media channels for their spends.
Thus, Develop your in-demand digital expertise portfolio required in the market
Like any other business or industry field, building up a profession in digital marketing requires a blend of expertise and skills like from hands-on computerized learning to the knowledge of social and networking capacities, technical and innovative promotional skills and more. It is the most effective method which helps you to build a successful career in the digital marketing world.
Thus, for developing such skills all you need is to learn the fundamentals to advanced concepts related to digital marketing and its implementation as mentioned above.
The other ways which may help in building an influential digital marketing portfolio for yourself include:
- By acquiring broad or specialized digital marketing skills like marketing automation or PPC advertising.
- Develop your basic knowledge on the concepts of HTML, CSS etc.
- Follow other established or successful digital experts and keep reading their blogs, learn from their tactics and add to your kitty
Create your own blog or website to show your skills and build a portfolio
Starting a blog is a great way to highlight your expertise. It will help you to learn the basics of marketing by practically experiencing the same while working over your own blog. If you are having no knowledge about this field than you can simply pick a topic of your passion or skill and create your blog or website using the WordPress medium. The digital marketing blog can enable you to separate yourself from others in the business. Blogging is an extraordinary method to fortify your own image in the potential employer’s market. You can also invite the guest blogging which may help your potential employers to know more about your skills and commitments.
Building your own website gives you a hands-on working experience through the ways like:
- Helps in learning the on-page & off-page SEO techniques
- Gives you experience in tracking the leads generated to your blog or website through Google Analytics.
- Develop a Social Media strategy to promote your website
In order to acquire the necessary knowledge and skills, you have to undertake various industry certifications from leading providers like Google, Facebook, Hubspot. These certificates are a testament to you having required skills and knowledge of the digital marketing domain and at the same time, shows the commitment to achieving excellence. Thus keeping you miles ahead of your competition.
Therefore if we take a quick review on how to become a digital marketing professional, then it includes –
- Having Hands-on Experience and adequate knowledge of all Digital Skills
- Having experience working on a Live Project
- Having Certified in key Areas of your interest
- Having a Digital Portfolio which adds a lot of Credibility and Commitment to your profile
But for most, the next hurdle would be how to achieve this. Simple.
Enroll yourself to the leading digital marketing institute which helps you to become a certified digital marketing professional. It results in providing you a better professional value in the field.
Thus, learn from the basic to the advanced techniques related to digital marketing from us at Skillongo. We are one of the leading digital marketing institutes providing extensive training to become a successful digital marketer and to become Job-Ready with Industry Certifications. Enroll yourself right now with the experienced trainers at Skillongo – The place to upskill.